Birthday Girl Barbie!
March 9th, 2009 by admin
Barbie’s turning 50 today! To celebrate her big 5-0, Mattel is rolling out a new line of cosmetics and skin care products in 2009.
The beauty line is just one part of a huge marketing push by Mattel Inc. to market Barbie as a fashion brand and includes new partnerships with Bloomingdale’s, Vera Wang, Jeremy Scott, IMG and the Council of Fashion Designers of America.
From the looks of these product pics the makeup appears targeted for grown ups, rather than kids or tweens. Somebody in marketing obvs has a sense of humor — the makeup line is called “All Doll’d Up,” and the skin care line is named “Plastic Smooth”.
I love Barbie so I’m pretty thrilled about this! I really hope the products perform well.
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